THE BETTER DECISIONS GROUP | BDG
The better decisions group (bdg) is an internationally active business intelligence consultancy based in Germany and the UK. As a long-standing partner of leading software providers such as Board, Jedox and SAP Analytics Cloud (SAC), we deliver customised solutions and best practice approaches for planning, reporting and analytics.
Our experience of over 15 years in the field of BI / Corporate Performance Management is reflected in numerous successful projects. Our focus is on the business lines Finance & Controlling, Marketing & Sales, Human Resources and Procurement as well as on the Retail, Energy and Manufacturing sectors.
Together with our partners, we concentrate on individually tailored solutions that perfectly fulfil even diverse and complex customer requirements.
Game Changing
INSIGHTS

The Great Vibe Coding Distraction in Retail Planning
Vibe coding can create impressive dashboards and prototypes quickly, but retail planning involves far more than a polished interface. From MFP and WSSI to assortment planning and replenishment, reliable solutions need robust logic, governance, integration and specialist retail expertise.

Planning Transformed: How Hawes & Curtis Elevated Sales and Stock Visibility
Heritage menswear brand Hawes & Curtis had outgrown their Excel-based planning setup, with stock intake and weekly performance becoming increasingly difficult to track as the business grew. Working with bdg, they implemented a tailored MFP and WSSI solution on Board, giving the team real-time visibility of sales and stock, a structured weekly planning process, and the confidence to build and maintain their own reports going forward.

Why Retailers Should Bring Merchandise Planning and FP&A Together
Merchandising and finance are often planning the same retail reality from different places. By connecting merchandise planning and FP&A in one system, retailers can reduce manual reconciliation, align commercial assumptions and make faster decisions across demand, dispatch, margin, stock and cash.

“AI is a magnifying glass, not a crystal ball”
AI is not a crystal ball for fashion retail. It will not predict every trend, bestseller or customer shift with certainty. Its real value is as a magnifying glass, helping merchandising teams see demand, stock, margin and allocation decisions more clearly so they can make faster, sharper and more confident commercial decisions.
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