BI and CPM as an investment in infrastructure

Exploiting opportunity costs: BI and CPM as an investment in infrastructure

Nothing moves when it’s calm. So the obvious thing to do is to drop the sails and wait. But those who sail with their sails down may miss the fresh wind. A modern business intelligence solution can help to clear the air. And at the first gust of wind: full speed ahead.

Dark clouds on the horizon

Is a new lockdown coming, is it not coming – is it perhaps coming in a different way than it did in the spring? Only one thing is certain: Germany’s overall economy will shrink. The German Institute for Economic Research forecasts a decline in gross domestic product of around 6% for 2020. But this figure is subject to the fluctuations of the infection rate – as recently as the summer, a decline of 9.4% had been calculated. That would be the biggest recession in the history of the Federal Republic of Germany. Economic momentum is slowing, and without a breath of fresh air, many will capsize.

But history shows: Those who act wisely master the crisis.

Learning from crises: choosing the right course

An article in the Harvard Business Review (HBR) by expert author Walter Frick presents several studies that have taken a closer look at crisis winners. The result is a picture from the Great Depression to the 2008 financial crisis. The finding: successful crisis strategies focus on four problem areas: Debt levels, human resource management, decision-making and a new addition, digitalisation.

Downturn: Those who scrape through – cannot take off

It is no surprise, that a low debt level protects against losses. Those who have money still go shopping in times of crisis.  However, Walter Frick also describes: debts cannot always be reduced – especially when the crisis has already begun. There is a lack of flexibility. The situation is similar in the personnel sector. Nevertheless, one thing is surprising: companies that make people redundant in times of crisis reduce their chances considerably. Because in a crisis it is not only about survival – it is also about the day after, and then good staff is essential. Short-time work and preparation methods, on the other hand, have proven their worth. It is actually understandable: staff who would otherwise remain underemployed can be prepared for new tasks with further education and training.

Opportunity Costs: The opportunity in the crisis

Opportunity costs essentially describe lost profit, i.e. costs incurred in deciding between different options. Opportunity costs are therefore particularly high in good times. If a company keeps every employee constantly busy with lucrative orders, the expansion of the internal infrastructure entails high foregone costs. It is quite different in a crisis. When parts of the staff are underutilised, the opportunity costs for their work in building internal structures decrease. They can participate in training and use their know-how to implement a modern business intelligence solution.

- bdg insights

Business Intelligence: Next Level Digitalisation

The biggest impact companies have today is in the areas of decision-making and digitalisation: how good that the two are related. Database management with data sheets, usually in Excel, provides a basis for decision-making. But: the limits are soon reached. Because the challenge is not only to make the right decision – it also has to be made quickly. And the time window for decisions is constantly shrinking. As Walter Frick notes: Especially in recessions, change management has to work under high pressure.

This is exactly where modern Business Intelligence (BI) software comes in. The goal: minimise manual input, set up automatic data retrieval, underpin decision-making. As a result, the company management always obtains greater transparency about processes and value creation and can make better decisions on this basis.

A BI solution can also be developed in an agile way. In this process, partial solutions of the application are released before the entire project is completed and can already be used operationally while the rest of the application is still being developed. In this way, data quality and transparency are constantly improving and the application can support decision-making at management level with detailed business data.

A customised BI solution recognises uncertainties and points you in the right direction, even in rough seas.

The better decisions group implements state-of-the-art BI solutions for international customers. We develop the right application for every requirement profile. Do you have any questions? Our experts will be happy to help you.

See for yourself in our online demo.

We will be happy to show you the full range of possibilities.

  • Different software options
  • What the application can do
  • Our bdg | Suites
- bdg insights
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Intelligent inventory optimisation with Board 

The clothing division alone has hundreds of thousands of SKUs, making inventory management extremely complex. Efficiently managing the flow of goods therefore requires a highly flexible and reliable processes and software. With Board and bdg, Sainsbury found the ideal solution to optimise inventory management.

Restaurant planning  at KFC

Good planning is crucial for business success. This is especially true in the fast-food business, where speed of response and quick adaptation to changing consumer trends are essential. As the business grew, so did KFC’s restaurant planning requirements, which meant that the Excel-based planning system was soon unable to keep pace with growth and needed to be replaced with a more powerful solution.

Driver-based Profit and Loss Account with STRATO

STRATO and bdg jointly developed the concept for the implementation of a BI/CPM solution for controlling. Board was chosen as the software; the intuitive and user-friendly design of the application was particularly decisive, enabling it to be used as a self-service BI.

Zalando Category Planning

The classic Excel-based planning process for merchandise planning reached its limits with the constant growth of Zalando, Europe’s largest online platform for fashion. Too time-consuming, error-prone and not very homogeneous: Merchandise planning was no longer in line with the dynamic business environment and was in danger of completely losing sight of important key factors in an overly sluggish planning process.
Zalando relied on bdg to implement a complex solution in Jedox for merchandise planning.
The result: the planning time and effort were radically reduced and the quality of the planning was significantly increased.


In einer Live-Demo zeigen wir Ihnen eine hochwertige Lösung auf Basis von bdg ONE. Gern besprechen wir vorab Ihre konkreten Anforderungen.

In der Live-Demo:

  • Einblick in die Architektur einer Bi- & EPM-Lösung
  • Wie bdg eine BI-/EPM-Lösung individualisiert
  • Features, die bdg speziell für Ihre Branche entwickelt hat
  • Wie ein typisches Projekt mit bdg abläuft

Wählen Sie einfach einen Termin; Sie erhalten Zugang zu einem digitalen Meeting-Raum – ein bdg-Mitarbeiter wird Sie dort begrüßen.