{"id":15366,"date":"2025-02-20T10:44:01","date_gmt":"2025-02-20T10:44:01","guid":{"rendered":"https:\/\/bdg.io\/uk\/?p=15366"},"modified":"2025-02-20T10:46:47","modified_gmt":"2025-02-20T10:46:47","slug":"maximising-customer-lifetime-value","status":"publish","type":"post","link":"https:\/\/bdg.io\/uk\/maximising-customer-lifetime-value\/","title":{"rendered":"Maximising Customer Lifetime Value: The Cohort Plan Advantage\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15366\" class=\"elementor elementor-15366\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc41c73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bc41c73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-540a108c\" data-id=\"540a108c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d096500 elementor-widget elementor-widget-text-editor\" data-id=\"d096500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>It\u2019s important in a large number of industries, but in the world of retail finance, this metric reigns supreme: Customer Lifetime Value (CLV). This is not just a number; it can be a blueprint for long-term success. The higher your CLV, the more revenue your business generates from each customer and the better your chances of outpacing competitors. But here\u2019s the catch: maximising CLV isn\u2019t as simple as keeping customers happy. It requires strategy, insight, and tools that deliver actionable data.\u00a0<\/strong><\/p><p><span data-contrast=\"auto\">Enter the cohort plan, a powerful technique that\u2019s revolutionising how businesses optimise CLV, across industries like subscription-based businesses, banking and financial services, telecommunications, utilities\u2026 the list is long.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In this blog, we\u2019ll focus on the retail industry as an example, to break down what CLV is, why it matters, and how a cohort-based approach can transform your customer strategy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-600da330 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"600da330\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bb44608\" data-id=\"2bb44608\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e10122f elementor-widget elementor-widget-text-editor\" data-id=\"6e10122f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b><span data-contrast=\"auto\">What Is Customer Lifetime Value?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">At its core, CLV is a measure of how much revenue a customer will bring to your business over their lifetime. It\u2019s a forward-looking metric that answers a crucial question: How valuable is this customer to my business?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">There is a straightforward formula to calculate CLV:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">CLV = Average\u202fSpend \u00d7 Purchase\u202fFrequency \u00d7 Customer\u202fLifespan\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">For example, if a customer spends \u00a350 per visit, visits 12 times a year, and stays with your brand for three years, their CLV is:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">CLV = 50 \u00d7 12 \u00d7 3 = \u00a31,800\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But not all customers are created equal. Some will visit frequently and spend generously, while others may churn after a single purchase. Understanding these variations is where the magic happens\u2026 that\u2019s where cohort analysis comes in.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"auto\">What Is a Cohort Plan, and Why Does It Work?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">A cohort is simply a group of customers who share a common characteristic, such as the month they made their first purchase or their average spend. A cohort plan segments your customer base into these groups, allowing you to analyse their behaviours over time.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Why is this important? Because it reveals trends and patterns that traditional metrics often miss. For example:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Are customers who joined in January spending less after six months?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Do high-value customers respond better to discounts or loyalty rewards?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">When do most customers tend to churn, and why?<\/span><\/li><\/ul><p><span data-contrast=\"auto\">By tracking these insights, you can create targeted strategies to retain customers, increase their spending, and extend their lifespan, all of which boost CLV.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"auto\">Why CLV and Cohort Plans Matters<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">If you\u2019re not tracking CLV, ideally using a cohort plan, you\u2019re leaving money on the table. Businesses that focus on CLV reap benefits like:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Smarter Marketing<\/span><\/b><span data-contrast=\"auto\">: By knowing your customer cohorts and how much a customer is worth, you can spend your marketing budget more effectively.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Improved Retention<\/span><\/b><span data-contrast=\"auto\">: High CLV customers are more likely to stay loyal, but only if you give them a reason to.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Better Forecasting<\/span><\/b><span data-contrast=\"auto\">: CLV and cohort analysis help predict future revenue, giving you a clearer picture of your business\u2019s financial health.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"auto\">Increasing customer retention by a small number can boost your profits by a much bigger number, due to the potential for repeat purchases. That\u2019s the power of focusing on CLV.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"auto\">The Retail Finance Solution Edge<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">Using a cohort plan is one thing; supercharging it with a retail finance solution is another. The right technology can:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Automate Cohort Tracking<\/span><\/b><span data-contrast=\"auto\">: No more manual spreadsheets. Real-time insights let you focus on strategy, not data wrangling.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Predict Churn<\/span><\/b><span data-contrast=\"auto\">: Advanced analytics help you identify when customers are likely to leave so you can intervene.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Personalise Offers<\/span><\/b><span data-contrast=\"auto\">: Tailored promotions and loyalty programs keep customers engaged and spending.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Boost Retention<\/span><\/b><span data-contrast=\"auto\">: With actionable insights, you can re-engage dormant customers and turn them into loyal advocates.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><h5>\u00a0<\/h5><h5><b><span data-contrast=\"auto\">Meet Sarah, a loyal shopper<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">Let\u2019s bring this to life with an example.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"15\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Sarah shops 12 times a year, spending \u00a350 on pet food per visit. Over three years, her CLV is \u00a31,800.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Using a retail finance solution, the business noticed Sarah\u2019s cohort showed a drop in spending after Year 2, perhaps she has found another pet store she sometimes passes?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">A personalised offer was emailed to her, <\/span><span data-contrast=\"auto\">giving <\/span><span data-contrast=\"auto\">20% off her most frequently purchased product, her dogs favourite food<\/span><span data-contrast=\"auto\">. This<\/span><span data-contrast=\"auto\"> brought her back, extending her relationship with the brand to five years and boosting her CLV to \u00a33,000. She was considering an alternative dog food brand, but <\/span><span data-contrast=\"auto\">targeted offers<\/span><span data-contrast=\"auto\"> kept her loyalty.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"auto\">The result? A delighted customer, a dog with a waggy tail and a healthier bottom line.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h5><b><span data-contrast=\"auto\">How to Get Started<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">Ready to unlock the full potential of your customers? Here\u2019s how to begin:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Segment Your Customers<\/span><\/b><span data-contrast=\"auto\">: Use cohort analysis to identify groups with shared behaviours.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Track Key Metrics<\/span><\/b><span data-contrast=\"auto\">: Monitor spending trends, retention rates, and churn patterns within each cohort.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Invest in the Right Tools<\/span><\/b><span data-contrast=\"auto\">: A retail finance solution can automate processes, provide actionable insights, and enable personalised strategies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Act on Insights<\/span><\/b><span data-contrast=\"auto\">: Don\u2019t just collect data, use it to your advantage. Tailor your marketing and loyalty efforts to meet customer needs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><h5>\u00a0<\/h5><h5><b><span data-contrast=\"auto\">Final Thoughts<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">Maximising CLV isn\u2019t about short-term wins; it\u2019s about building lasting relationships with your customers. A cohort plan, combined with the power of a retail finance solution, gives you the insights and tools to achieve just that.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Are you ready to take your CLV strategy to the next level? Let\u2019s start turning first-time buyers into lifelong advocates today!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5adfe19e elementor-widget elementor-widget-button\" data-id=\"5adfe19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bdg.io\/uk\/about-us\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer Lifetime Value (CLV) is not just a number \u2013 it can be a blueprint for long term success! Enter the cohort plan, a powerful technique that\u2019s revolutionising how businesses optimise CLV.<\/p>\n","protected":false},"author":24,"featured_media":14487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[147,149,143,142],"class_list":["post-15366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-better-insights","tag-banking-insurance","tag-energy","tag-it-telecommunications-en","tag-retail-groceries-en"],"_links":{"self":[{"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/posts\/15366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/comments?post=15366"}],"version-history":[{"count":7,"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/posts\/15366\/revisions"}],"predecessor-version":[{"id":15374,"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/posts\/15366\/revisions\/15374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/media\/14487"}],"wp:attachment":[{"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/media?parent=15366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/categories?post=15366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bdg.io\/uk\/wp-json\/wp\/v2\/tags?post=15366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}