The classic Excel-based planning process for merchandise planning reached its limits with the steady growth of Zalando, Europe’s largest online platform for fashion. Too time-consuming, error-prone and not homogeneous: Merchandise planning no longer corresponded to the dynamic business environment and ran the risk of completely losing sight of important key factors in a planning process that was too slow.
Zalando relied on bdg to implement a complex Business Intelligence solution for Merchandise Planning.
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