{"id":6770,"date":"2022-03-02T10:42:12","date_gmt":"2022-03-02T09:42:12","guid":{"rendered":"https:\/\/bdg.io\/de\/?p=6770"},"modified":"2024-03-14T13:38:41","modified_gmt":"2024-03-14T12:38:41","slug":"bi-and-cpm-as-an-investment-in-infrastructure","status":"publish","type":"post","link":"https:\/\/bdg.io\/de\/en\/bi-and-cpm-as-an-investment-in-infrastructure\/","title":{"rendered":"BI and CPM as an investment in infrastructure"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6770\" class=\"elementor elementor-6770 elementor-4087\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81e602f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81e602f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c476e05\" data-id=\"c476e05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8d459d elementor-widget elementor-widget-heading\" data-id=\"a8d459d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exploiting opportunity costs:\nBI and CPM as an investment in infrastructure\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d7757 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d7757\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdfb8ad\" data-id=\"fdfb8ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af10627 elementor-widget elementor-widget-text-editor\" data-id=\"af10627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nothing moves when it\u2019s calm. So the obvious thing to do is to drop the sails and wait. But those who sail with their sails down may miss the fresh wind. A modern business intelligence solution can help to clear the air. And at the first gust of wind: full speed ahead.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-960a298 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"960a298\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7af2a17\" data-id=\"7af2a17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edd1d60 elementor-widget elementor-widget-heading\" data-id=\"edd1d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dark clouds on the horizon\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fdefdd elementor-widget elementor-widget-text-editor\" data-id=\"9fdefdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Is a new lockdown coming, is it not coming \u2013 is it perhaps coming in a different way than it did in the spring? Only one thing is certain: Germany&#8217;s overall economy will shrink. The German Institute for Economic Research forecasts a decline in gross domestic product of around 6% for 2020. But this figure is subject to the fluctuations of the infection rate \u2013 as recently as the summer, a decline of 9.4% had been calculated. That would be the biggest recession in the history of the Federal Republic of Germany. Economic momentum is slowing, and without a breath of fresh air, many will capsize.<\/p><p>But history shows: Those who act wisely master the crisis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44e0a10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44e0a10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cf3b46\" data-id=\"0cf3b46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbfb79e elementor-widget elementor-widget-heading\" data-id=\"bbfb79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Learning from crises: choosing the right course<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9130b10 elementor-widget elementor-widget-text-editor\" data-id=\"9130b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An article in the <a href=\"https:\/\/hbr.org\/2019\/05\/how-to-survive-a-recession-and-thrive-afterward\" target=\"_blank\" rel=\"noopener\">Harvard Business Review (HBR<\/a>) by expert author Walter Frick presents several studies that have taken a closer look at crisis winners. The result is a picture from the Great Depression to the 2008 financial crisis. The finding: successful crisis strategies focus on four problem areas: Debt levels, human resource management, decision-making and a new addition, digitalisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ee833c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ee833c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54289f1\" data-id=\"54289f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57051a1 elementor-widget elementor-widget-heading\" data-id=\"57051a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Downturn: Those who scrape through \u2013 cannot take off<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba5f4aa elementor-widget elementor-widget-text-editor\" data-id=\"ba5f4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is no surprise, that a low debt level protects against losses. Those who have money still go shopping in times of crisis.\u00a0 However, Walter Frick also describes: debts cannot always be reduced \u2013 especially when the crisis has already begun. There is a lack of flexibility. The situation is similar in the personnel sector. Nevertheless, one thing is surprising: companies that make people redundant in times of crisis reduce their chances considerably. Because in a crisis it is not only about survival \u2013 it is also about the day after, and then good staff is essential. Short-time work and preparation methods, on the other hand, have proven their worth. It is actually understandable: staff who would otherwise remain underemployed can be prepared for new tasks with further education and training.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89c3fbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89c3fbe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5320383\" data-id=\"5320383\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83941a8 elementor-widget elementor-widget-heading\" data-id=\"83941a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Opportunity Costs: The opportunity in the crisis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdd2f0 elementor-widget elementor-widget-text-editor\" data-id=\"5fdd2f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Opportunity costs essentially describe lost profit, i.e. costs incurred in deciding between different options. Opportunity costs are therefore particularly high in good times. If a company keeps every employee constantly busy with lucrative orders, the expansion of the internal infrastructure entails high foregone costs. It is quite different in a crisis. When parts of the staff are underutilised, the opportunity costs for their work in building internal structures decrease. They can participate in training and use their know-how to implement a modern business intelligence solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-042e86a elementor-widget elementor-widget-image\" data-id=\"042e86a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/bdg.io\/de\/wp-content\/uploads\/sites\/13\/BI-und-CPM.jpg\" class=\"attachment-large size-large wp-image-4593\" alt=\"- bdg insights\" srcset=\"https:\/\/bdg.io\/de\/wp-content\/uploads\/sites\/13\/BI-und-CPM.jpg 800w, https:\/\/bdg.io\/de\/wp-content\/uploads\/sites\/13\/BI-und-CPM-300x188.jpg 300w, https:\/\/bdg.io\/de\/wp-content\/uploads\/sites\/13\/BI-und-CPM-150x94.jpg 150w, https:\/\/bdg.io\/de\/wp-content\/uploads\/sites\/13\/BI-und-CPM-768x480.jpg 768w, https:\/\/bdg.io\/de\/wp-content\/uploads\/sites\/13\/BI-und-CPM-750x469.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5176517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5176517\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49c69b4\" data-id=\"49c69b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed09abe elementor-widget elementor-widget-heading\" data-id=\"ed09abe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\nBusiness Intelligence: Next Level Digitalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c513022 elementor-widget elementor-widget-text-editor\" data-id=\"c513022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-section\"><div class=\"blog-post-wrapper cell-wrapper\"><div class=\"section post-body\"><p>The biggest impact companies have today is in the areas of decision-making and digitalisation: how good that the two are related. Database management with data sheets, usually in Excel, provides a basis for decision-making. But: the limits are soon reached. Because the challenge is not only to make the right decision \u2013 it also has to be made quickly. And the time window for decisions is constantly shrinking. As Walter Frick notes: Especially in recessions, change management has to work under high pressure.<\/p><p>This is exactly where modern Business Intelligence (BI) software comes in. The goal: minimise manual input, set up automatic data retrieval, underpin decision-making. As a result, the company management always obtains greater transparency about processes and value creation and can make better decisions on this basis.<\/p><p>A BI solution can also be developed in an agile way. In this process, partial solutions of the application are released before the entire project is completed and can already be used operationally while the rest of the application is still being developed. In this way, data quality and transparency are constantly improving and the application can support decision-making at management level with detailed business data.<\/p><p>A customised BI solution recognises uncertainties and points you in the right direction, even in rough seas.<\/p><p>The better decisions group implements state-of-the-art BI solutions for international customers. We develop the right application for every requirement profile. Do you have any questions? Our <u>experts<\/u> will be happy to help you.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b317553 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b317553\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8fde36\" data-id=\"e8fde36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f8f188 elementor-widget elementor-widget-text-editor\" data-id=\"1f8f188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>See for yourself in our online demo.<\/strong><\/p><p><strong>We will be happy to show you the full range of possibilities.<\/strong><\/p><ul><li>Different software options<\/li><li>What the application can do<\/li><li>Our bdg | Suites<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf38bd elementor-widget elementor-widget-button\" data-id=\"cdf38bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bdg.io\/de\/en\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Investments in infrastructure boom in times of crisis. While countries invest in airports and motorways, companies can invest in modern IT systems \u2013 and benefit from low opportunity costs &#8230;<\/p>\n","protected":false},"author":1,"featured_media":4593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-6770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/posts\/6770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/comments?post=6770"}],"version-history":[{"count":11,"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/posts\/6770\/revisions"}],"predecessor-version":[{"id":16226,"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/posts\/6770\/revisions\/16226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/media\/4593"}],"wp:attachment":[{"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/media?parent=6770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/categories?post=6770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bdg.io\/de\/en\/wp-json\/wp\/v2\/tags?post=6770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}