Stronger customer loyalty through intelligent data analysis
with Board
Churn is a challenge that affects industries as diverse as telecommunications, media, energy sales and insurance. Companies in these sectors often suffer from high customer turnover.
However, effective customer retention measures are difficult to define – there is usually a lack of detailed information about customers’ motives: Why and when do they stay with a provider? Why and when do they leave?
Plan, check and compare possible scenarios to find the optimum plan quickly and precisely.
Compare cohorts and find similarities or differences in behavioural patterns. Monitor customer behaviour along a timeline and check the effectiveness of your customer retention campaigns. Predict survival and churn rates of different customer groups (cohorts) based on historical data and customer behaviour.
Thanks to the immediate aggregation of several detailed plans, you can easily keep an eye on “the big picture”.
What you gain with the bdg solution for cohort analysis and planning in Board
Board’s Intelligent Planning Platform delivers a solution that enables over 2,000 customers worldwide to plan smarter. This enables them to gain better insights and achieve better results. In this way, Board supports companies in making the right business decisions. Data from strategy, finance and operations are brought together thanks to integrated and intelligent planning, giving management full transparency of company performance. Thanks to the collaboration with Board, global organisations such as H&M, BASF, Burberry, Toyota, Coca-Cola, KPMG and HSBC have digitally transformed their planning processes.
bdg has been an authorised partner of Board for many years and can therefore draw on an immense wealth of experience.
