Data Analysis for customer loyalty

with Board

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Cohort analysis and planning in Board - implemented by bdg

Churn is a challenge that affects industries as diverse as telecommunications, media, energy sales and insurance. Companies in these sectors often suffer from high customer turnover, which can have a significant impact on sales and stability.
However, effective customer retention measures are difficult to define – there is usually a lack of detailed information about customers’ motives: Why and when do they stay with a provider? Why and when do they leave? The reasons are often complex and range from price changes and service quality to changing customer needs or more attractive offers from competitors. An in-depth analysis of customer behaviour is crucial in order to identify relevant patterns and develop targeted measures that reduce churn and strengthen long-term customer loyalty.

DETAIL OVERVIEW

Plan, check and compare possible scenarios to find the optimum plan quickly and accurately. Take various influencing factors and market conditions into account in order to make well-founded decisions. By analysing different scenarios, you can minimise potential risks, make better use of opportunities and continuously adapt your strategies. This allows you to remain flexible and responsive in order to be optimally prepared for changes in the market environment and effectively achieve your business goals.

Customer inflows and outflows at a glance

Compare cohorts and find similarities or differences in behavioural patterns to develop targeted measures to improve customer loyalty. Monitor customer behaviour along a timeline and check the effectiveness of your customer retention campaigns by analysing the reactions of different customer groups. Predict survival and churn rates of different customer groups (cohorts) based on historical data and customer behaviour to identify potential churn at an early stage and proactively counteract it. Use these insights to continuously optimise your marketing strategies, use campaign budgets more efficiently and create personalised offers that are tailored to the needs of specific customer groups. This will increase long-term customer loyalty and maximise the success of your business strategies.

Dashboard

Thanks to the immediate aggregation of several detailed plans, you can easily keep an eye on ‘the big picture’. This allows you to react quickly to changes, recognise deviations at an early stage and take appropriate action. The consolidated view makes it easier for you to make well-founded decisions, utilise aresources more efficiently and continuously review the strategic direction of your company. Optimise your planning by bringing together all relevant information in a clear view and thus increasing transparency.

Read the full whitepaper now

What you gain with the bdg solution for cohort analysis and planning in Board

  • Greater customer retention by tracking customer behaviour and analysing churn to develop targeted measures to win back customers and increase loyalty
  • More precise sales forecasts – better planning of overall company development through sound data analyses and insights into future trends
  • Time savings in planning, analysing and forecasting for the company as manual processes are automated and decisions can be made more quickly
better decisions group GmbH | bdg success story lesen
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About Board

Board’s Intelligent Planning Platform delivers a solution that enables over 2,000 customers worldwide to plan smarter. This enables them to gain better insights and achieve better results. In this way, Board supports companies in making the right business decisions. Data from strategy, finance and operations are brought together thanks to integrated and intelligent planning, giving management full transparency of company performance. Thanks to the collaboration with Board, global organisations such as H&M, BASF, Burberry, Toyota, Coca-Cola, KPMG and HSBC have digitally transformed their planning processes.

bdg has been an authorised partner of Board for many years and can therefore draw on an immense wealth of experience.

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